Where Art Meets Strategy, is a blog created to share insights, ideas and strategies to effectively use storytelling, content and digital marketing to grow your business.
These days you'll be hard pressed to find a company website that doesn't include a blog. In Why You Shouldn't Treat Your Content Creation Like a Splatter Painting, I gave a list of ideas to get you started with your company blog. Let's dig a little deeper...read more
Content creation without an organized plan is a lot like splatter painting, a total crapshoot. With splatter painting, you paint your background colour, choose a few complementary colours and let the paint fly. You won't know until you're finished what...read more
If you're like most of the companies I write for, customer service excellence is at the top of your list and one of the things you feel sets you apart from the pack. You go above and beyond, day in and day out answering the questions your customers have so...read more
Jenn Laforet, Content Marketing Strategist & Writer
Fuelled by copious amounts of caffeine, laughter, ideas and enthusiasm.
Simon, Digital Marketing Strategist & SEO Expert
Driven by a sense of adventure, when Simon isn’t sharing his expertise in web design, SEO and digital marketing he can be found exploring remote parts of the globe.
Phil – Social Media Marketing Strategist & Engagement Expert
Always on the go. When he’s not working on new strategies to grow his clients’ social followings and lead generation opportunities he can be found spearheading initiatives that
have raised thousands of dollars for local charities.
Have a project you’ve been thinking about?
We’ll make it happen.