An effective digital marketing strategy should blend high-quality design with a dynamic and multifaceted marketing campaign, incorporating both ‘on site’ and ‘off site’ elements.
A good website is about more than just a “pretty design”.
Everything from the way your website is structured, the way it funnels potential clients to key pages, with concise web copy and effective and well-placed calls-to-action, incorporating the right keywords, optimized correctly for search engines AND visitors, with appealing and eye-catching design, are all elements that must be carefully balanced and woven together into a fine-tuned business-generating machine.
Rethink Your Approach to Digital Marketing
A website isn’t just a collection of pages, it’s one of the most effective marketing tools at your disposal. If it’s done correctly. Your website should be much like the proverbial tip of the iceberg, with a great depth of research, planning, and strategy operating just beneath the surface.
When creating your digital marketing strategy we take into consideration your goals for your business, budget, buyer personas (aka. getting to know your customer types), market and what you’re targeting.
We’ll conduct an audit of your existing marketing efforts (this includes looking at your existing content used to support your marketing program), in order to determine the effectiveness of your existing program and develop a strategy aligned to your business goals.
Customized Digital Marketing Solutions
Websites That Convert
Get a gorgeous website fine-tuned specifically for your industry and needs. Using our extensive marketing experience, we’re able to develop websites using techniques that have been extensively tested to deliver the best results and convert visitors into leads.
- Stunning design
- Search Engine Optimized
- Fully Responsive & Mobile-friendly
- Blazing-fast load times (great for SEO AND visitors!)
- Tested & optimized to generate leads
SEO That Works
Put your website on the first page of Google. The vast majority of modern consumers research purchases online, most often using search engines. It is crucial that your business be among the first results for valuable keywords that customers are searching for.
Not all SEO is created equal however. This isn’t the low-grade SEO offers your inbox probably gets filled with everyday, from companies overseas.
We use the same powerful strategies that Fortune 500 companies use to safely and effectively climb to the top of the search results. The last thing you want is for your website to be penalized by Google, which is why you shouldn’t trust just anyone with your SEO.
We’ve built and done SEO for websites that currently outrank the Canadian federal government, Wikipedia, and the websites of large multi-national companies. Bottom line, we know how to get results.
Website Maintenance should be a part of your overall digital marketing strategy, tied to the ongoing development of your site.
Here are just a few examples:
- Posting of content marketing articles, blogs, etc.
- Adding current promotions, other news items, etc.
- Keeping site functional and updating themes, plugins, etc.
- Product or service updates
Need strategic digital marketing solutions customized to your business?